Online Reputation Repair – 1stFlash Online Reputation Management

Managing Your Online Reputation

Are you disturbed by what you see when you “Google” your name, brand, or profile?

Perhaps a competitor, a discontented consumer, or an ungratified ex-employee has tarnished your image with hostile opinions or reviews. Maybe you were involved in a past incident with legal repercussions that haunt your current online presence.

If you are a high-profile individual, or you represent a widely known organization, you will probably find that any negative content can rapidly grow across a plethora of web properties and become highly ranked in the Search Engine Results Pages (SERPS).

If you want to repair your online reputation you need to understand from the outset that much of the offending content is effectively permanent and protected from deletion on the server. The most effective strategy in bringing your reputation back under your control then becomes to bury these negative messages deep in the SERPs by swamping them under overlying, high quality, positive content.

Furthermore, especially if you command a high profile, you need to be ready for an ongoing war in the SERPs with those who are determined to continuously cast you or your organization in a negative light.

To achieve your objectives with long-term results you need the services of a “white hat” Search Engine Optimization expert on your team. 1stFlash Web Marketing Consultants offer proven experience in this arena, with the tools to analyze the extent of existing damage to your reputation and the expertise to formulate your optimum Reputation Management Strategy going forward.

Reputation Management Strategy

The First Step is to define and document the full range of search keyphrases that are being used in the search engines to find any offensive content that refers to you or your organization. We can then rank these keyphrases based on search volume and the domain authority of the top-ranked problematical pages in the SERPs. This will prioritize and inform our approach to dealing with any nuisance content.

The Second Step is to assay all online assets that are currently under our control and can be deployed as part of our solution. We can then define any additional assets that will be required for a successful campaign.

The Third Step is to specify a list of high quality positive articles or pieces for deployment on prescribed Search Engine Optimized pages that will have sufficient authority to overpower and demote the negative content in the SERPS. This prioritized list will essentially become the blueprint for your Reputation Management Strategy.

Your unique Reputation Management Strategy is a document that summarizes our analysis and efficiently prescribes the right Reputation Management Solution(s) that are most applicable to your unique case.

Reputation Management Solutions

Whether you are a high profile individual or you represent a high profile organization, we will work with you to determine your optimum Reputation Management Strategy. This document will define the full scope of your problem, whether you need a one-off solution or a continuous ongoing deployment, and the fastest route to burying your issues within your budget constraints.

1stFlash Reputation Management Solutions include:

• Generation of High Quality Positive Content that will engage and inform web users.
• Application of Search Engine Optimization best practices to bury negative listings in the SERPs.
• Reformulating your existing online collateral and instigating new content to achieve your reputation management objectives.
• Optimization of existing and new content on your Existing Web Properties including: your Websites, Social Media Pages, and any other third-party online pages already under your control.
• Publication of optimized content on New Purpose-Built Web Properties including new Websites, existing third-party Websites, Social Media Pages, Online Profiles, Press Releases, Syndicated Articles, Wiki Articles, etc. that we can control.

Our objective is to provide you with the right Reputation Management solution(s) to keep your reputation clean for the long-term, not just the few weeks following your initial campaign. We will continue to work with you to evolve your Reputation Management Strategy and develop the best solution and results for your individual case.

Reputation Management Results

Your solution will require an investment in both time and money, and you are entitled to expect an efficient resolution of your online reputation issues.

Your immediate results will depend on the current status of your online reputation before we start your campaign and also the degree to which provocative external parties are determined to mount an ongoing effort to compromise your name, brand, or profile.

Once your initial Reputation Management Campaign is completed, we will continue to work with you to monitor your Online Reputation, evolve your Reputation Management Strategy and deploy online content to maintain a clean online profile at the top of the search engines.

All 1stFlash Reputation Management Services are delivered with discretion, and you can be assured that our consultants will work with your team to maintain confidentiality to the maximum levels required under a strict non-disclosure agreement.

ASIDE – In most cases it is not possible to remove negative content from the web, but it is possible to bury that content deep enough in the search engine results pages so that it is essentially out of sight.

Are You Disturbed By What You See Written About You In Google’s Listing?
If you will commit to invest one hour in open and honest conversation with us, we’ll talk with you about a proven approach that can quickly clean up your online reputation and keep it clean for the long-term
Call 716.775.0206 or e-mail to schedule a meeting.