1stFlash e-Commerce Website Solution
Basementsaver Sump Pump & Backup Sump Pump Outlet

Proven e-Commerce Strategies & Solutions That Grow Business
1stFlash Developed Basementsavers’ Web Marketing Strategy, The e-Commerce Website, Social Media Program, And All Web Content, Positioning, Branding, Messaging…

Basementsaver Summary

www.Basementsaver.com is the e-Commerce store for Basementsaver Discount Sump Pumps & Backup Sump Pump Outlet, New York. Basementsaver sump pumps and backup sump pumps are sold online (only) throughout North America.

Web Marketing Strategy Developed by 1stFlash
The 1stFlash Web Marketing Strategy defined exact target market sectors by keyphrases used, as well as monthly search volume targeted. This document provided all specifications for the design and development of the website, and development of all the optimized web content required for Basementsaver to be found and to convert.

The 1stFlash Web Marketing Strategy provided the basis for all branding, positioning and messaging, and is the single most important factor behind the success of Basementsaver.

• www.Basementsaver.com e-Commerce Website Launched February 2007

Branding Developed by 1stFlash

• Basementsaver brand name
• Basementsaver logo
• Basementsaver WP-Series Water Powered Backup Sump Pumps
• Basementsaver WPA-Series Water Powered Backup Sump Pumps w. AVB Backflow Prevention
• Basementsaver HP-Series High Pressure Water Powered Backup Sump Pumps
• Basementsaver HPA-Series High Pressure Water Powered Backup Sump Pumps w. AVB Backflow Prevention
• Basementsaver BP-Series Battery Backup Sump Pumps
• Basementsaver SP-Series Sump Pumps

Positioning Developed by 1stFlash

Basementsaver Discount Sump Pump & Backup Sump Pump Outlet
A Full Line Of Powerful Sump Pumps, Advanced Water Powered Backup Sump Pumps & Battery Backup Sump Pumps For Residential & Commercial Applications
Easy Installation – Ultra-Reliable Basement Protection – Full Customer Support

Business USP

• Easy Installation – Ultra-Reliable Basement Protection – Full Customer Support!

Example Traffic Analysis for www.Basementsaver.com

• 2,167 Site Visits/month from 2,036 Individual Visitors (Jan 2011)
• 4,206 Site Pageviews/month (Jan 2011)
• Traffic Sources; Search Engines (77%), Referring Sites (18%), Direct Traffic (5%)
• Visitor Locations; USA (74%), Canada (15%), All Other (11%)

e-Commerce Business Outcome:

www.basementsaver.com provides nationwide reach to highly targeted customers all across the USA and Canada.

The website provides clear guidance on how to select the optimum type and model of pump for Your basement, and compels people to call for guidance if they have any questions. The downloadable installation instructions published on the website help You understand how to install Your pump before You commit to purchasing it. As well as being found by retail customers, the website has also brought in many new accounts from plumbing professionals across North America.

Basementsaver only sells online! Profitability continues to grow and the website catalog continues to develop, as the company updates and extends its’ line of sump pumps and backup sump pumps.

Do You want to take your e-Commerce Business to the next level?
If you will commit to invest one hour in open and honest conversation with us, we’ll talk with you about working together with a proven process to move Your Online Sales FAR BEYOND the next level!
Call 716.775.0206 or e-mail to schedule a meeting.