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1stFlash e-Business Website For Buffalo Business Interiors

Proven e-Business Strategies & Solutions That Grow Business: The Buffalo Business Interiors Web Marketing Strategy & Solution Rapidly Provided A Commanding Presence In the Search Engines And Promoted Significant New Sales Growth


Buffalo Business Interiors Summary

Buffalo Business Interiors (BBI) offers new, refurbished, and used High-Quality Brand Name Office Furniture, serving businesses in the Western New York area from its 120,000 sqft Office Furniture Outlet in Buffalo, NY. In March 2009, the company approached 1stFlash to develop their Web Marketing Strategy & Solution.

Web Marketing Strategy Developed By 1stFlash

The Web Marketing Strategy that was developed with Buffalo Business Interiors focused on understanding the needs of their (relatively local) target market of businesses based within an area about 90 minutes driving range around Buffalo, NY:

  • High Quality New Office Furniture from Brand Name Manufacturers
  • Like-New Refurbished Office Furniture from Brand Name Manufacturers
  • Highly Discounted Lightly Used Office Furniture from Brand Name Manufacturers
  • Office Chairs & Desks
  • Office Filing Cabinets
  • Office Cubicle Panels
  • Conference Room Tables & Furniture


Branding & Messaging Developed by 1stFlash

The 1stFlash Web Marketing Strategy layed out all specifications for the design and development of the Buffalo Business Interiors BBI web presence, including all optimized web content required for BBI to be found by, and to efficiently convert, local business buyers who are using specific, highly targeted, keyphrases in the major search engines.

The Web Marketing Strategy also provided the basis for all branding, positioning, and messaging:

USP Developed By 1stFlash

Buffalo Business Interiors Is Your Premier Full Service Office Furniture Outlet Serving Buffalo NY, Rochester NY, Jamestown NY… All Of Western New York!
$SAVE$ – On Highly Discounted High-Quality Brand Name Office Furniture:

  • BBI New Office Furniture
    From All The Most respected Office Furniture Manufacturers
    $SAVE$ 30 – 50%

SAVE Our Environment And $SAVE$ 60-90%:

  • BBI Refurbished Office Furniture
    Refurbished To Look As Good As New And To Complement Your Office Décor
    $SAVE$ 60 – 80%
  • BBI Lightly Used Office Furniture
    Excellent Used Furniture
    $SAVE$ 70 – 90%
  • BBI FULL-SERVICE Office Furniture Outlet – Western New York

Positioning Developed By 1stFlash

BBI Refurbished & Lightly Used Office Furniture
Buffalo Business Interiors specializes in re-using and refurbishing High Quality Office Furniture. If You have High Quality Office Furniture that no longer fits in Your office please do not send it to landfill without calling us. We can help you save the environment and $SAVE$:

  • ‘Worn’ Or ‘Aged’ Quality Office Furniture – Can be Refurbished / Remanufactured to look like OEM New Furniture, or exact-matched to complement your custom office colors and fabrics.
  • High Quality Lightly Used Office Furniture – Can also be refurbished to complement your new color scheme, or can be bought or traded for Re-Use elsewhere, in its current state.

1stFlash Search Engine Optimization

This highly focused e-Business website relies exclusively on 1stFlash Search Engine Optimization to be found by hundreds of highly targeted niche customers every month.

Example Recent Traffic Analysis For www.bbiofficefurniture.com

  • Website Launched Dec 2009
  • Recent Traffic Volume (25 Nov 2017 – 26 Nov 2018): 5,429 Site Visits & 26.085 Pageviews
  • Recent Traffic Sources: Search Engine Free Organic Traffic (70%), Referring Sites Including Social (10%), Direct Traffic (20%)
  • Viewing Devices: Desktop (70%), Mobile (23%), Tablet (7%)
  • Visitor Locations: USA (82%, with 80% in NY – of which 87% were in the WNY geographically targeted region), Canada (3%), All Other (15%)

1stFlash Adaptive Website Design

The BBI website uses Adaptive Website Design to allow optimum access by clients using the entire range of web browsing devices, from large monitors down to mobile phones. This approach allows BBI to precisely control the exact content and layout that is provided to clients using different devices.


e-Business Outcome

The website has given Buffalo Business Interiors extended marketing reach to niche buyers located all across its’ geographically targeted business territory. Additionally, the company has expanded its’ reputation as a provider of high quality office furniture at very reasonable prices.

This considerably extended market reach clearly promotes the BBI value proposition and has made local companies more aware of the absolute business sense of investing in Used and Refurbished Office Furniture.

The resulting increased market demand has significantly impacted Buffalo Business Interior’s bottom line!

Do You want to take your e-Business to the next level?
If you will commit to invest one hour in open and honest conversation with us, we’ll talk with you about working together with a proven process to move Your e-Business FAR BEYOND the next level!
Call 716.775.0206 or e-mail to schedule a meeting.