1stFlash e-Business Website For City Fence, Inc., Buffalo, NY

Proven e-Business Strategies & Solutions That Grow Business – The City Fence Web Marketing Strategy & Optimized Solution Gave This Company A New, Highly Profitable, Business Channel On The Web

City Fence Summary

City Fence, Inc. was founded in Buffalo, NY, in 1978 by second generation fence professional John W “Jack” Hewson, and his sons (John and Reed) now run this family business. In early 2012, John Hewson approached 1stFlash to develop a new, search engine optimized, website that would help his company grow.

Web Marketing Strategy Developed By 1stFlash
The City Fence Web Marketing Strategy focused on targeting Residential and Commercial customers, based in the Western New York area, who are using the search engines to research/find products and services related to all kinds of fences for their property:

• Vinyl/PVC Fences
• Wooden Fences
• Aluminum Fences
• Chain Link Fences
• Faux Rock & Composite Fences
• Pool Fences & Dog Kennel Enclosures
• Privacy & Security Fences
• Sports Facility Fences…

Web Marketing Strategy

1stFlash worked with the owners of City Fence to develop a Search Engine Optimized (SEO’d) Website that would bring in e-mails and phone calls from targeted customers looking for the products and services that they can provide. SEO provides free Organic Web Traffic that does not require an ongoing budget for Pay-Per-Click services like Google Adwords. The City Fence Web Marketing Strategy document specified all aspects of the design and development of their new e-Business website, including all optimized content required for City Fence to be found by and to efficiently convert local online searchers.

Messaging Developed By 1stFlash

• City Fence – Quality Fencing Supplies & Expert Fence Installation in WNY
• $SAVE$ on High Quality Fencing Supplies & Fence Installation in Buffalo, NY and all across Western New York: Vinyl Fencing, Wood Fencing, Aluminum Fencing, Chain Link Fencing, Faux Rock Fencing, Pool Fences, Dog Kennel Enclosures, Security Fences, Split-Rail Fences, Picket Fences, Privacy Fences, Stockade Fences…
• City Fence Provides A 5 Year Fence Installation Warranty & A Separate Manufacturer’s Fence Panel & Post Warranty

Positioning Developed By 1stFlash

For High Quality Fencing & Professional Fence Installation Contact City Fence
We Install All Types Of Fencing, With A Manufacturer’s Warranty, Anywhere In WNY
For FREE Fencing Advice Call Our Experts At 716.206.0511 or E-mail

Example Recent Traffic Analysis For www.cityfence.com

• Website Launched May 2012
• Recent Traffic Volume (25 Nov 2017 – 26 Nov 2018): 19,319 Site Visits & 45980 Pageviews*
• Recent Traffic Sources: Search Engine Free Organic Traffic (76%), Referring Sites Including Social (10%), Direct Traffic (14%)
• Viewing Devices: Desktop (53%), Mobile (39%), Tablet (8%)
• Visitor Locations: USA (86%, with 66% in NY – of which 93% were in the WNY geographically targeted region), Canada (4%), All Other (10%)

Note* City Fence is a seasonal business with peak business volume during the summer and reduced business volume during the winter months.

1stFlash Responsive Website Design

The City Fence website uses Mobile Web 1st Responsive Website Design Principles to allow optimum access by clients using the entire range of web browsing devices – from TVs, through large monitors, down to mobile phones.

The website uses Analytics which prove that the number of mobile web users has continued to grow over the past few years. Surprisingly this growth has not cut into the absolute number of desktop users, which has also continued to grow.

e-Business Outcome

1stFlash Web Marketing Consultants offered us a completely different experience compared to the other website developers that we spoke with. Instead of talking about colors and website technology, their first focus was to guide us in defining our potential audience on the web. They showed us keyphrases and associated search volume. Then they worked with us to define the right content that our audience was searching for. They delivered on everything that they promised, our website quickly moved to the top page in a number of search engines and we have continued to receive highly targeted site visitors who actually contact us to do business. Thanks to 1stFlash, City Fence revenues have grown and our company is thriving. I would highly recommend 1stFlash to any business owner.
John Hewson, Owner, City Fence.

Do You want to take your e-Business to the next level?
If you will commit to invest one hour in open and honest conversation with us, we’ll talk with you about working together with a proven process to move Your e-Business FAR BEYOND the next level!
Call 716.775.0206 or e-mail to schedule a meeting.