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Web site promotion strategy is essential to obtaining increased targeted traffic flow to a web site. |
What is web site promotion?
Web site promotion is the deployment of strategy to get your web site found by your target audience. There are various ways to achieve web site promotion including traditional marketing and public relation campaigns, search engine optimization (SEO) strategies and pay per click programs.
What is Search Engine Optimization?
Search engine optimization (SEO) includes a wide range of strategies targeted to increase the ranking of a web site in the various search engines. These strategies are usually based around recognition of priority 'keywords' and 'keyphrases', and deploying them both on and off the visible web site pages. Advanced 'Flash' web sites, and those with many images or minimal copy cannot be indexed or read by the search engine programs or 'spiders' that crawl the web. These are therefore difficult to optimize. Similarly, dynamic (database driven) pages are not indexable by most search engine 'spiders'. A common solution is to install hard coded, keyphrase-rich, information pages that offer value to the target audience and are indexable by the search engine 'spiders'.
What is the difference between the Search Engines and the Directories?
The primary difference between search engines (Google, Alta Vista) and directories (Yahoo!, ODP) is that the search engines use programs known as 'spiders' to index the web, whereas the directories use humans to catalog submitted web sites. However, as the www. rapidly evolves, so the search engines and directories are constantly changing. It requires a committed resource to stay abreast of the ongoing developments and the latest submission / resubmission requirements for an effective SEO strategy.
Where can I learn more about effective web site design and promotion?
Visit our web site design and promotion tutorials section.
Take A Step Towards e-Business Success Today!
Contact Us To Learn More About Power e-Marketing - Effective Web Site Design, Promotion, And Hosting - For Outstanding Profitability & ROI!
Contact Us To Learn More About Power e-Marketing - Effective Web Site Design, Promotion, And Hosting - For Outstanding Profitability & ROI!
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