Web Site Promotion 3

Web Site Promotion Using Ethical Search Engine Optimization Best Practice

Search Engine Optimization (SEO) Should Be YOUR Primary Web Site Promotion Component
For Optimum e-Business / e-Commerce Profitability

The 4 MAJOR online Search Engines - Google, Yahoo, AOL, & MSN can give YOU access to 95% of the Web! But to get that exposure you have to be found on the top Search Engine Results Page (SERP) for a given keyphrase query. For most businesses, Search Engine Optimization (SEO) is the most effective and least costly way to achieving this objective. But if You want enough of those surfers to actually find and do business with YOU, it is critical that Your site ranks highly for the RIGHT keyphrases.

Search Engines And Search Engine Optimization

'Search Engines' like Google, Yahoo and MSN use browsing programs known as 'Robots' or 'Spiders' to automatically read sites on the Web. The resulting data is then categorized by complex 'Agorithms' which decide where on that search engines 'Organic List' a given site belongs for a given keyphrase search.

'Directories' like Yahoo Directory and ODP are different, in that indexing of each web site is still performed by humans. Being listed in the directories can actually help you rank higher in the search engines.

Since 95% of the Web is accessed by these 4 MAJOR search engines You do NOT need to submit to 100's of search engines - as some companies would have you believe. In fact, You do not have to submit to any search engines, since their 'spiders' will find You - so long as there is a link to Your site from any other site that they have indexed on the Web!

However, there are still some regional differences around the globe as to which particular top few search engines are relevant. Thus, web site promotion for true global e-commerce requires optimization for, and registration with, a broader range of search resources than US domestic e-commerce.

You DO have to register with the Directories if You wish to be listed by them.

Additionally, focused portals can offer an important source of local or specialist traffic. We can optimize your site for and register your site to the relevant search resources for your particular e-Business. You WILL attain high ranking in the major search engine indices for keyphrases that matter to your business.

Effective Search Engine Optimization

Effective Search Engine Optimization (SEO) and directory submission, are important components in a successful web site promotion strategy. With the backing of the Search Engine Optimization (SEO) Institute, we can deploy highly effective web site promotion strategies to get your web site found by your target audience. 1st Flash Ethical Search Engine Optimization Practice includes up to 6 components:

1. Keyphrase Selection Keyphrase Selection is often considered the most important component of EFFECTIVE SEO. The optimum keyphrases for YOUR web site will bring in 'qualified' traffic that is truly within YOUR specific target market, with a demonstrated NEED or STRONG DESIRE for what you offer. These keyphrases will be geographically specific, where appropriate, and YOU MUST have sufficient Link Popularity to compete on these phrases on the top pages of the MAJOR search engines.
2. Keyphrase Deployment Keyphrase Deployment is also a critical component of EFFECTIVE SEO. Keyphrase recognition in your URL (www.keyphrase.com) can be helpful, and correct use of keyphrases in Your Title, meta tags, alt tags, filenames and in site content are absolute necessities. Individual pages should be carefully optimized around a few particular keyphrases (and in some cases even around a particular search engine).
The first paragraph, last paragraph and all headings on each page should be densely populated with your keyphrase. There is also considerable opportunity for optimization of areas in the coding for each page. Each search engine has different preferences at any point in time. Information Pages Information Pages are very important in providing your target audience with something of value and a reason to visit your site. We prefer to avoid the use of 'orphaned pages', which are rapidly being recognized by the search engines as spam. We promote the application of carefully optimized pages within your site, which offer useful content to the target audience and the search engines.
3. Consider Pay Per Click Pay Per Click is NOT SEO, but is in fact a form of Internet Advertising: With SEO You EARN a position on the 'Organic list' With PPC You BUY an advertising position beside the 'Organic list' Since most people come to the search engnes to access the 'Organic list', PPC usually results in much lower click-throughs than succesful SEO.
If You cannot compete on an otherwise well-matched keyphrase at this particular time, You should consider the cost-effectiveness of a short-term PPC program until You have built sufficient Link Popularity for Organic success with SEO. PPC will also require the correct site content to increase conversion efficiency.
4. Link Development Web Site Promotion Using Links becomes a necessity when search engine optimizing for more competitive keyphrases. Link development programs can be implemented more efficiently by using relevant Reciprocal Hyperlinking with tools like Zeus.
5. Submission Submisssion to the MAJOR search engines is usually NOT required, but registration at the directories can be useful - depending sensitively on YOUR budget. As the search industry evolves, alliances between the different search engines and directories regularly change, and we must continuously re-assess the optimum submission strategy for each of our clients. Re-Submission can be seen as spamming if done incorrectly, and should be carefully implemented when necessary - with a valid reason.
6. Position Monitoring Monitoring and ongoing SEO consultancy may be required to achieve sufficient traffic and maintain that traffic flow when competing on the most competitive keyphrases. Otherwise very little maintenance should be required.

1stFlash SEO WILL Increase YOUR Web Site's Ranking In Google, Yahoo, MSN & AOL
1stFlash SEO WILL Increase The Flow Of Specifically Targeted Traffic To YOUR Site
1stFlash SEO Will Make YOUR e-Business / e-Commerce Operation More Profitable
Contact Us To Discuss YOUR Web Marketing Strategy