e-Commerce Websites
Case Study 4
e-Commerce Solutions For Serious Business Development
With So Many Ways To Go, Are Enough Prospects Choosing Your e-Commerce Store?
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1stFlash e-Commerce Website Solution
Danforth Air Filtration & Air Purifiaction Outlet
Proven e-Commerce Strategies & Solutions That Grow Business
1stFlash Helped Danforth Develop Their Optimum Web Marketing Strategy, & Their Optimum e-Commerce Website To Sell Air Filtration & Air Purification Products All Across The N. American Continent, And Beyond...
Danforth Air Filtration & Air Purification Outlet Summary
Danforth Discount Air Filtration & Air Purification Outlet is the e-Commerce store for John W Danforth Company, of Buffalo, NY. The company sells a full line of high quality Replacement Air Filters, Air Filter Housings, Air Cleaners, HEPA Air Purifiers, & HVAC Equipment For residential, commercial, or industrial applications.
Web Marketing Strategy Developed by 1stFlash
The 1stFlash Web Marketing Strategy defined exact target market sectors by keyphrases used, as well as monthly search volume targeted. This document provided all specifications required for the design and development of Danforth's optimized e-Commerce web presence.
The 1stFlash Web Marketing Strategy provided the basis for all branding, positioning, and messaging, and is the single most important factor behind the success of Danforth Discount Air Filtration & Air Purification Outlet e-Commerce Website.
- www.DanforthFilters.com e-Business Test Site Launched July 2004
- www.DanforthFilters.com e-Commerce Website Launched February 2005
Branding Developed by 1stFlash:
- Danforth 'Discount Air Filtration & Air Purification Outlet' brand name
- DanforthFilters.com
Positioning Developed by 1stFlash:
$SAVE$ - Best Available Discount Prices & Delivery On Replacement Air Filters, Air Filter Housings, Air Cleaners, HEPA Air Purifiers, & HVAC Equipment For Residential, Commercial, Or Industrial Applications
Business USP
- YOUR Premier Air Filtration & Air Purification Resource In New York State
Example Traffic Analysis for www.DanforthFilters.com:
- 6,510 Site Visits/month from 5,200 Individual Visitors (Jan 2011)
- 92,410 Site Pageviews/month (Jan 2011)
- Traffic Sources; Search Engines (81%), Referring Sites (13%), Direct Traffic (6%)
- Visitor Locations; USA (82%), Canada (10%), All Other (8%)
e-Commerce Business Outcome:
www.DanforthFilters.com gave John W Danforth Co a new profit center with global reach to highly targeted customers, especially across the USA, Canada & Mexico. Additionally, the web marketing strategy identified several new, and highly profitable, target markets.
The expert advice guides on the website have increased the company's credibility, and expanded its' reputation as a provider of high quality air filters and filtration equipment & parts. The website has also brought in many high-profile customers and new wholesale business from areas all across the N. American continent.
The very considerably extended market reach has enabled access to significant numbers of targeted buyers seeking brand-name equipment & replacement parts, bringing in new high-margin repeat business. The very successful online Custom Air Filter Configuration Tool has captured additional high-margin accounts.
Profitability continues to grow and the website catalog continues to develop, to showcase the companys' updated line of products.
Since launching the site, Danforth have taken on several staff to meet sales demand and also worked with 1stFlash Web Marketing Consultants to nucleate and grow a second, broader, and even more profitable HVAC/Heating/Cooling/Refrigeration e-Commerce business.
Do You want to take your e-Commerce Business to the next level?
If you will commit to invest one hour in open and honest conversation with us, we'll talk with you about working together with a proven process to move Your Online Sales WAY BEYOND the next level!
Call 716.775.0206 or e-mail to schedule a meeting.
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Danforth Air Filtration
& Air Purification Outlet
Danforth Discount Air Filtration &
Air Purification Outlet Website
Danforth Air Filtration
Is Being Found In
All The Right Places
Is Your Business?
 Business Feedback
"...The [1stFlash] Web Marketing System had online customers calling us before we even finished planning our e-Commerce website! We continue to reach new customers, nationally and internationally, and increase revenues with new and repeat business every month. With none of the ongoing costs and hassles of a Pay-Per-Click campaign, we have been able to concentrate our resources on evolving our content and our catalog. 1stFlash are a vital part of our team..."
Richard Carrow,
Danforth Air Filtration.
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Web Marketing Strategy
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