e-Commerce Websites
Case Study 1

e-Commerce Solutions For Serious Business Development

With So Many Ways To Go, Are Enough Prospects Choosing Your e-Commerce Store?
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1stFlash e-Commerce Website Solution
Mennonite Furniture Studios
Proven e-Commerce Strategies & Solutions That Grow Business
1stFlash Worked Closely With American Heirloom Furniture To Develop Their Optimum Web Marketing Strategy, & Produced Mennonite Furniture Studios
e-Commerce Solution To Market Their Furniture Nationally:
Mennonite Furniture Studios Summary
Mennonite Furniture Studios is the e-Commerce store for American Heirloom Furniture, of Kenton, Delaware. The company produces a full line of high quality solid hardwood furniture, specializing in custom & reproduction antique pieces.
Web Marketing Strategy Developed by 1stFlash
The 1stFlash Web Marketing Strategy defined exact target market sectors by keyphrases used, as well as monthly search volume targeted. This document provided all specifications for the design and development of the websites, and development of all the optimized web content required for Mennonite Furniture Studios to be found and to convert.
The 1stFlash Web Marketing Strategy provided the basis for all branding, positioning, and messaging, and is the single most important factor behind the success of Mennonite Furniture Studios.
Branding Developed by 1stFlash:
- 'Mennonite Furniture Studios' brand name
- Mennonite Furniture Studios 'Rosette' logo
- Amish 'Classic' Furniture Pieces are true Reproduction Antiques offering superior beauty and durability compared to the original furniture masterpiece.
- Amish 'Heritage' Furniture Pieces are a modified interpretation of a traditional furniture masterpiece, offering superior durability, functionality, & comfort compared to the original.
- Amish 'Contemporary' Furniture Pieces are essentially remodeled 'Heritage' Pieces, with simplified lines for a cleaner and more modern look.
Positioning Developed by 1stFlash:
American Heirloom Furniture pieces of the Colonial and Federal periods were built to last by caring men who thoroughly understood their tools, materials and craft. Today our Mennonite and Amish furniture builders undergo a long apprenticeship to develop keen eyes and skilled hands, and these expert craftsmen are dedicated to unhurriedly building Your Heirloom Quality furniture the right way - offering exceptional value without compromise!
Business USP
Example Traffic Analysis for www.Mennonite-Furniture-Studios.com:
- 4,378 Site Visits/month from 3,768 Individual Visitors (Jan 2011)
- 13,584 Site Pageviews/month (Jan 2011)
- Traffic Sources; Search Engines (72%), Referring Sites (16%), Direct Traffic (12%)
- Visitor Locations; USA (86%), Canada (5%), All Other (9%)
e-Commerce Business Outcome:
www.Mennonite-Furniture-Studios.com has given American Heirloom Furniture nationwide reach to highly targeted customers all across the USA and Canada. Additionally, the web marketing strategy identified several new, and highly profitable, target markets.
The free e-Books published on the website have increased the company's credibility, and expanded its' reputation as a provider of high quality furniture. The website has also brought in new wholesale business from dealers across the country.
The very considerably extended market reach has enabled access to significant numbers of targeted buyers seeking Custom Solid Hardwood Furniture, bringing in new higher-margin business.
Profitability continues to grow and the website catalog continues to develop, to showcase the companys' updated line of products.
Do You want to take your e-Commerce Business to the next level?
If you will commit to invest one hour in open and honest conversation with us, we'll talk with you about working together with a proven process to move Your Online Sales WAY BEYOND the next level!
Call 716.775.0206 or e-mail to schedule a meeting.
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Mennonite Furniture Studios Website

Mennonite Furniture Studios e-Commerce Website
Mennonite Furniture Studios Is Being Found In All The Right Places
 Is Your Business?
Business Feedback
"I sincerely recommend any business owner to take a good look at the entire sales & marketing system that 1stFlash offers. They have given us access to large numbers of highly targeted customers across the entire USA, we even receive international inquiries! 1stFlash developed everything; logo, branding, messaging, content, free e-Books, sales & marketing strategy, shipping/pricing costs, etc. They even helped us develop furniture finish samples! Orders came in quickly and have grown consistently over time, and they continue to deliver outstanding expertise." Ethan Zimmerman, American Heirloom Furniture.
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Web Marketing Strategy
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