e-Business Websites
Case Study 3
Are You Lost Or Being Found
In The e-Business Maze?
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1stFlash Web Marketing Strategy & e-Business Solution For Unifrax I LLC
Proven e-Business Strategies & Solutions That Grow Business
The Unifrax Web Marketing Strategy & Solution Involved Development Of A Series Of Websites, With Each Site Presenting A Specific Unifrax High Temperature Insulation Product (Fiberfrax, Foamfrax & Isofoam, Insulfrax, Isofrax, Fyrewrap) And Its' Available Forms (Bulk Fiber, Blanket, Board...).
Unifrax Summary
Unifrax I LLC is manufacturer of a wide range of Refractory Ceramic Fiber and other High Temperature Insulation products, with production facilities in North America, South America, Europe, India, Asia & Australia.
The Unifrax range of refractory ceramic fiber and bio-soluble glass fiber products are available with varying compositions, and in different forms, to fit a broad range of different thermal insulation, automotive, and fire-proofing applications.
In 2002, Unifrax were fast to see the opportunity that the online search engines could provide them in getting their highly technical information in front of the engineering and scientific communities that comprised their targeted 'influencers' and prospective buyers.
Web Marketing Strategy Developed By 1stFlash
Unifrax began working with 1stFlash Web Marketing Consultants in 2002, in order to significantly expand their web presence to reach highly technical targeted online searchers. The resulting Web Marketing Strategy defined exact target sectors by keyphrases used, as well as monthly search volume targeted. This document provided all specifications required to develop a series of websites that would provide an exact fit for Unifrax requirements:
Traffic Analysis For Unifrax Websites
- Unavailable - Unifrax Proprietary Information
e-Business Outcome:
The series of optimized websites built for Unifrax has provided a new level of visibility in the global marketplace for their high temperature insulation products.
Targeted engineers & scientists now have access to Unifrax technical collateral, specification sheets, and case studies - which may all be found in the major search engine 'organic lists'.
The websites brought in immediate sales enquiries. They also continue to build and maintain the future sales pipeline by ensuring that their target users can easily find the information that they need in order to specify Unifrax products at the equipment design stage.
The main (unoptimized) Unifrax website has also gained high organic search engine results page positions, for many important keyphrases, as a direct result of referral links from the optimized websites developed by 1stFlash.
The company continues to work with 1stFlash to evolve its' online presence and to assure continued business growth.
Do You want to take your e-Business to the next level?
If you will commit to invest one hour in open and honest conversation with us, we'll talk with you about working together with a proven process to move Your e-Business WAY BEYOND the next level!
Call 716.775.0206 or e-mail to schedule a meeting.
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Unifrax I LLC
e-Business Websites
High Temperature Insulation
e-Business Websites
Unifrax Is Being Found In All The Right Places
Is Your Business?
 Business Feedback
"...[1stFlash] have always delivered on everything, in fact they have achieved far more than I thought would ever be possible! Unifrax now has a very strong organic presence at the very top of the search engine results pages, and it definitely converts into business and our bottom line. If you need your products or services to be found in the online search engines, I highly recommend 1stFlash Web Marketing Consultants without any hesitation..."
Dave Brooks, CEO,
Unifrax I LLC
NEXT>>>
Web Marketing Strategy
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