e-Business Websites
Case Study 2
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Astridge International
Custom Medical Chair
Design Philosophy
1. A medical chair must be securely balanced in all operational positions.
2. A medical chair must be constructed with easily sanitized materials.
3. A medical chair must fully support the patient - who may faint, or lose balance, during venipuncture.
4. A medical chair must be comfortable for the patient.
5. Medical chair arm extensions should be available for either arm - for patients with accessible veins in only one arm.
6. Arm extensions must provide visibility of the elbow region, be large enough to securely support venipuncture, and be easily retracted in case of patient collapse.
7. An adjustable reclining phlebotomy chair is preferable - requiring minimal bending for venipuncture.
8. A medical chair should allow for rapid and easy adjustment from sitting to reclining, supine and Trendelenberg position - in the event of the patient fainting or going into shock.
9. Medical chair casters should allow easy repositioning and lock to secure safety in operation.
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1stFlash e-Business Websites Solution For Astridge International
Proven e-Business Strategies & Solutions That Grow Business
The Astridge International Web Marketing Strategy & Solution Opened Up Several New Target Markets And Quickly Enabled Unprecedented Sales Growth Requiring A New Approach To Supply & Production
Astridge International Summary
Astridge International began as the N. American importer & distributor of 'blood drawing beds' for Strub GmbH, of Germany. In 2003, the company approached 1stFlash to develop their Web Marketing Strategy & Solution.
Web Marketing Strategy Developed By 1stFlash
The Web Marketing Strategy that was developed with Astridge International defined several new target markets, with excellent sales potential:
- Phlebotomy Chairs
- Apheresis Chairs
- Chemotherapy Chairs
- Dialysis Chairs
- Medical Chairs & Recliners
The 1stFlash Web Marketing Strategy layed out all specifications for the design and development of the e-Business websites, including all optimized web content required for Astridge International to be found by and to efficiently convert online searchers in the newly identified target market sectors.
The Web Marketing Strategy also provided the basis for all branding, positioning, and messaging, and is the single most important factor that triggered the phenomenal growth experienced by Astridge International.
Branding Developed By 1stFlash
- All Website Domain Names listed above
- Techno PC Custom Phlebotomy & Apheresis Chairs
- Techno CC Custom Chemotherapy Chair
- Techno DC Custom Dialysis Chair
- Techno MC Custom Medical Chair & Recliner
Techno custom medical chair / recliners are fully motorized and precisely adjustable, allowing effortless patient positioning. Techno medical chair / recliners are also ergonomically designed for ultimate patient comfort and specifically engineered for long-term reliable & durable operation.
Positioning Developed By 1stFlash
Astridge International specializes in providing custom-engineered medical chairs/recliners, accessories, and supplies. Our custom medical chair/recliner design philosophy allows us to provide cost-effective production of very high quality phlebotomy chairs, apheresis chairs, dialysis chairs, and chemotherapy chairs - designed by Strub GmbH of Germany and manufactured in the USA.
Why Choose An Astridge International Medical Chair/Recliner?
We understand the many variables that medical staff face, from the range in size of a patient, to the type of equipment used, and the regulations & procedures followed in different facilities. We offer a wide range of medical chairs, featuring different degrees of motor-assisted operation, with custom options designed for your specific application. Whatever Your Requirements, We Can Supply Your Optimum Medical Chair.
Example Traffic Analysis For www.Phlebotomy-Chair.com
- 1,308 Site Visits/month from 1,072 Individual Visitors (Jan 2011)
- 3,137 Site Pageviews/month (Jan 2011)
- Traffic Sources; Search Engines (72%), Referring Sites (16%), Direct Traffic (12%)
- Visitor Locations; USA (78%), Canada (9%), All Other (13%)
- Note: Other Astridge International websites also received significant additional traffic, above that reported here.
e-Business Outcome:
The websites have given Astridge International international sales & marketing reach. Additionally, The company has expanded its' reputation as a provider of high quality custom phlebotomy chairs for blood transfusion/drawing.
The considerably extended market reach has enabled rapid access to the phlebotomy chair market, as well as several new target markets; including medical chairs & recliners, apheresis chairs, dialysis chairs, chemotherapy chairs, phlebotomy trays, accessories & furniture.
Market demand expanded so rapidly, that it outstripped the company's ability to fulfill. Astridge adapted, with some re-engineering of the products, and a total redesign of the supply strategy and manufacturing workflow. As a result, Astridge International medical chairs are now manufactured in the US, in order to meet the expanded demand with acceptable delivery timeline!
Do You want to take your e-Business to the next level?
If you will commit to invest one hour in open and honest conversation with us, we'll talk with you about working together with a proven process to move Your e-Business WAY BEYOND the next level!
Call 716.775.0206 or e-mail to schedule a meeting.
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Astridge International
e-Business Websites
Astridge International
e-Business Websites
Astridge International Is Being Found In All The Right Places
Is Your Business?
 Business Feedback
"...The [1stFlash] Web Marketing Strategy defined the exact keywords that people use in search engines to find different types of medical chairs, and the number of people searching with each keyword. This single document instantly expanded the size of our target market several times over! We then developed exactly the right content in a simple to use website that is easily found in the search engines. The response was almost immediate - the entire project with 1stFlash actually paid for itself in the first 2 weeks after launch! - and the continuing sales growth has been so astronomical that we have had to make major structural changes to meet demand..."
Gary Astridge
Astridge International
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Web Marketing Strategy
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