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Case Study 1
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1stFlash Web Marketing Strategy & e-Business Solution For Ascension Industries / Durco Filtration
Proven e-Business Strategies & Solutions That Grow Business
The Ascension Industries Web Marketing Strategy & Solution Focused On Nucleation & Growth Of Durco Industrial Filtration As A New Business Profit Center - And The Results Are "Outstanding"
Ascension Industries / Durco Filtration Summary
Ascension Industries is comprised of business divisions specializing in: Custom Fabrication & Large Machining, Outsourced Precision Turnkey Manufacturing, Pressure Vessel Production, St Mary Spin Rolls, and (now) manufacturing of Durco Industrial Filtration Units.
Web Marketing Strategy Developed By 1stFlash
Ascension Industries began working with 1stFlash Web Marketing Consultants in early 2006, in order to use the Web to nucleate and grow an Industrial Filtration Division, which they had acquired in 2003. The resulting Web Marketing Strategy defined exact target market sectors by keyphrases used, as well as monthly search volume targeted. This document provided all specifications required to rebuild the existing www.asmfab.com e-Business website with an optimized section devoted to marketing the Industrial Filtration Division:
The Web Marketing Strategy also provided the basis for all branding, positioning, and messaging, and is the single most important factor that triggered the impressive growth experienced by Durco Industrial Filtration.
Branding Developed By 1stFlash
The Filter product line was rebranded from Ascension Industries Filter Division to Durco Industrial Filtration, based on research performed in developing the Web Marketing Strategy. Several other prestigious filtration company names that Ascension had bought were also brought back into reference.
Each filter line was referred to using specific keyphrases that were defined by the Web Marketing Strategy
Positioning Developed By 1stFlash
Durco Industrial Filtration Systems - A Full Range Of Industrial Solid-Liquid Separation Filtration Equipment & Supplies For Continuous Or Batch Operations Recovering Process Liquids, Solids Down To 0.1 Micron, Or Both.
Example Traffic Analysis For www.asmfab.com
- 2,981 Site Visits/month from 2,536 Individual Visitors (Jan 2011)
- 7,889 Site Pageviews/month (Jan 2011)
- Traffic Sources; Search Engines (68%), Referring Sites (15%), Direct Traffic (17%)
- Visitor Locations; USA (49%), Canada (6%), All Other (45%)
e-Business Outcome:
The optimized e-Business website has given Durco Industrial Filtration international sales & marketing reach. International and domestic sales generated through the website have enabled the company to expand and grow quickly, despite generally negative market conditions in N. America.
Additional website optimization has also been very succesful in bringing in significant business associated with Pressure Vessels for China and Korea.
Ascension has expanded into new facilities with manufacturing space and office space, and recruited heavily in order to meet market demand. By January 2011, facing ongoing exponential sales growth, Durco Industrial Filtration had become the most important profit center within Ascension Industries, generating over 75% of company revenues.
After 5 years, the company has invested in updating it's Web Marketing Strategy, and is continuing to work with 1stFlash to evolve its' web presence and assure continued growth.
Do You want to take your e-Business to the next level?
If you will commit to invest one hour in open and honest conversation with us, we'll talk with you about working together with a proven process to move Your e-Business WAY BEYOND the next level!
Call 716.775.0206 or e-mail to schedule a meeting.
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Ascension Industries
e-Business Website
Ascension Industries
e-Business Website
Ascension Industries Is Being Found In All The Right Places
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 Business Feedback
"...1stFlash is responsible for the most impressive sales growth that I have ever experienced. Their internet marketing approach is unique and the results are outstanding. The market response has been unbelievably positive and their work is 100% responsible for the success that we have experienced. I sincerely advise anyone who wants real sales growth to contact 1stFlash Web Marketing Consultants..."
Frank Pastore
Ascension Industries
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Web Marketing Strategy
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